You’re employed onerous in your music. As soon as it’s launched into the world, you need individuals to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll hear once more.
That may occur, after all. It occurs on a regular basis.
However with limitless quantities of recent music being launched, and with limitless quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To realize traction together with your music, you want to:
- Actively talk
- Make individuals curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, but it surely additionally takes a easy consciousness of among the methods and locations individuals is perhaps searching for you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s a listing of 7 widespread errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t depart room for thriller. If you would like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” whenever you ask individuals to hearken to your tracks. You’re a musician! After all that’s what you need individuals to do. And also you’re HELPING them by making the instructions clear.
Wherever doable, use the linking instruments so your music is at all times only one click on away.
2. Your bio is unhealthy
Does your social bio join the dots between who you’re and the music you create? If not, repair that!
Certain, the fashion of writing ought to convey one thing about your character through the tone and kind (humorous, severe, absurd, mysterious, and so forth.), however you additionally want the small print of your bio to inform individuals an important issues about your music profession immediately.
3. Your title and deal with don’t match
Don’t get cute with this! Your artist title = Your social deal with. Easy.
As an illustration, if my band title was Trash Collectors, my Instagram title ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many instances when making an attempt to seek for new acts on social. If it provides the slightest little bit of uncertainty or further steps for somebody looking, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less doubtless will probably be that individuals see your new stuff whenever you do publish.
So preserve your viewers engaged all through these months or seasons whenever you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have massive information to share.
When you do have massive information, it’s additionally a typical mistake to not publish sufficient about that particular person launch or occasion. Bear in mind, individuals usually have to see a message a number of instances (7 is the overall rule) earlier than they act on it.
5. You don’t have a web site
When you rely solely on social, it’s a ache for followers, who may not be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and necessary, publish it in your web site. Which after all means you start by HAVING a web site devoted to your music.
6. You retain altering your artist title
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
When you’re embarrassed by your artist title, you weren’t affected person sufficient whenever you picked it. When you really feel such as you’ve advanced past your artist title, do not forget that numerous legendary acts have modified their sound all through the years with out altering their title.
Your artist title is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your inventive home. You don’t must construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
When you actually need to be discoverable, your tracks must be all over the place that persons are looking for music.
I wrote a complete article about this widespread drawback, why it’s an issue, and the way straightforward it’s to resolve. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by protecting your music walled-off. Distribute it. Broadly!
After pouring a lot time and expertise into your tracks, you don’t need to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with just some pretty steps or issues beforehand, you possibly can ensure you and your music are straightforward to seek out on-line. Simpler to seek out, simpler to take pleasure in!