Woman group Say My Title debuted late final yr, the primary act underneath Kim Jaejoong’s iNKODE label. Regardless of this pedigree, their single WaveWay was surprisingly faceless Ok-pop — the type of track that would have been peddled by nearly anybody. New single ShaLala manages to be generic differently, although it’s an enormous enchancment upon their debut.
At this level, possibly we simply want to return to phrases with the truth that Ok-pop’s woman teams will likely be releasing subdued beigepop for the foreseeable future. In all my years listening to Ok-pop, I’m unsure I’ve ever seen a pattern fully eat one half of the business for thus lengthy. To ShaLala‘s credit score, the track injects a bit extra bounce into this now acquainted template, particularly when the second verse transitions into an effusive rap. Within the grand scheme of this musical model, ShaLala is unquestionably above common.
A lot of this goodwill comes right down to the melodies. In one other world, the track might be reinvented with a extra energetic breakbeat and strong vocal, however even on this muted model I’m fairly charmed by the refrain. The women’ voices have good character and the percussive backing vocals add a welcome distinction to the airier topline. ShaLala jogs my memory of one thing Apink may need launched within the mid-2010’s, and that’s a significantly better start line for Say My Title that no matter WaveWay was.
| Hooks | 9 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B