Final month Justin Vernon shared the brand new Bon Iver album SABLE, fABLE. He promoted it with a basketball match in Los Angeles and did over a dozen model collabs. Immediately, the indie fixture is teaming up with WNBA’s Minnesota Lynx for an unprecedented partnership.
This collaboration is the primary between a girls’s sports activities franchise and a recording artist. Vernon joined Lynx energy ahead Napheesa Collier on ESPN right this moment to make the announcement. Bon Iver’s 2 A Billion marketing campaign has advocated ending gender inequity, home violence, and sexual abuse since 2019, and this partnership with broaden that mission with a multiyear initiative. About it, Vernon mentioned in a press launch:
Basketball is precisely like music. It’s a bunch and particular person improvising to create moments of imaginative and prescient, pleasure and pleasure. Merely mentioned, the Minnesota Lynx group is my favourite band on the planet proper now. As Bon Iver, we additionally noticed an unprecedented alternative to not solely help this band of unimaginable girls on the court docket, however by combining forces to extra urgently help the communities of ladies within the Higher Midwest.
Lynx President of Enterprise Operations Carley Knox added, “We’re extremely enthusiastic about this progressive and first-of-its-kind partnership, centered round group influence and the cultural connection of sports activities and music. Justin is an extremely passionate supporter of the Lynx, and our full worth alignment has allowed us to create a partnership centered on significant societal change.”