Since their debut in 2023, n.SSign have struggled to forge their very own sound, shifting genres and power with every comeback. For me, they’ve but to higher the gorgeous ballad Increased, which displayed a vocal ambition we don’t typically hear in Okay-pop today. New single Itty Bitty introduces a little bit of bombastic funk however finally turns into one more generic boy group banger.
There are moments of promise anchoring Itty Bitty. The highly effective refrain has touches of SHINee, although they’re smothered by considerably boring manufacturing and a throwaway “la la la” post-chorus. The verses make use of the form of stuttering, NCT-esque beat we’ve heard a whole lot of instances over the previous few years, sacrificing drive for copy-and-paste posturing. Verse two injects some wanted sonic drama, however there’s solely a lot you are able to do with a line like “she obtained me oh so sticky.” Main aspect eye emoji on that one, boys…
In the end, Itty Bitty scratches sufficient baseline boy group itches to work as a enjoyable stopgap, however in a yr desperately in want of 9+ rated standouts, my playlist doesn’t want any extra stopgaps. I’m in search of a bunch like n.SSign to actually knock issues out of the park and I sense they’ll try this if given the fitting materials. Itty Bitty takes some tentative steps in the fitting route, however leaves me wanting extra.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-