Allied Artists has added a significant new pressure to its roster: European rapper, dancer, and producer Michel Assale, who’s formally relocating his abilities to the USA to provide artists for worldwide launch.
Assale isn’t some newcomer with buzz—he’s a trailblazer. Born in Syria, raised in Lebanon, and formed musically in Sweden, he first broke out as half of the duo W & M (Walter & Michel). Their charting tracks, nationwide radio spots, and worldwide excursions made them a fixture in Sweden’s music scene. Alongside the way in which, Assale labored with none apart from the late Denniz Pop, the visionary producer who launched Ace of Base and Dr. Alban into international stardom. That collaboration cemented Assale’s status as one among Europe’s most dynamic multi-hyphenate artists.
Over 4 a long time, Assale has shifted from being the electrifying man on stage to the mastermind behind it—mentoring rising expertise and producing initiatives that fuse international sounds with sharp, fashionable city edges. His means to cross cultures whereas protecting a pulse on what strikes listeners has made him a sought-after producer throughout Europe.
Now he’s bringing that very same power to the U.S. with Allied Artists.
“Michel Assale’s observe file speaks for itself,” stated Kim Richards of Allied Artists, occurring to notice that “he’s bought a long time of worldwide hits and collaborations underneath his belt, and we’re thrilled he’s becoming a member of our staff to form the subsequent wave of worldwide expertise.”
For Assale, this new chapter is about scale and connection. Saying “music has all the time been about constructing bridges. I’m excited to work with Allied Artists right here within the U.S. to create artists who can attain audiences all over the place.”
This partnership doesn’t simply develop Allied Artists’ international footprint—it’s an announcement. The label is doubling down on its mission to construct world-class careers and craft music that travels so far as the beat will carry it.
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