Rising hip-hop artist Open Face, hailing from Decatur, Georgia, is popping up the appeal together with his brand-new single “Spend It All,” the primary official launch from his eagerly awaited EP Coronary heart Throb.
Recognized for his Southern aptitude and lyrical depth, Open Face delivers a easy, melodic observe that showcases a extra romantic, lighthearted aspect of his artistry. “‘I let the beat inform me what to say,’” he explains. “‘It stated ‘spoil her’ — in order that’s what I did.’” The one, produced by Ukrainian manufacturing duo SVGAR, leans right into a vibey, catchy sound with no visitor options — simply Open Face, uncooked and actual.
The official music video, directed by V. Suero Artwork and HDR, provides a dose of humor and nostalgia. From carefree purchasing sprees to a cheeky throwback to the long-lasting Publishers Clearing Home prize reveals — full with outsized checks — the video is designed to entertain. “I simply need folks to smile,” says Open Face. “It’s a lighthearted video, and I hope I look good in it!”
Drawing inspiration from legendary Southern icons like 2Pac, André 3000, and Goodie Mob, Open Face brings each charisma and lyrical finesse to each verse. His artistic course of is a novel mix of construction and spontaneity — typically crafting strains on his telephone and committing them to reminiscence, leading to close to one-take recordings.
With Coronary heart Throb set to launch quickly, followers can anticipate extra visuals and deeper insights into Open Face’s world. Past music, he’s additionally getting ready to launch two style strains, Black & Whites and Co-lors, persevering with to construct a model that fuses id, model, and sound.
Stream “Spend It All” and watch the official video now: https://youtu.be/ryOCkbc53ps
Comply with Open Face:
• Instagram: @OpenFaceATL
• YouTube: youtube.com/@openfaceatl
• Web site: openfaceatl.com
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