Ciara is celebrating Atlanta’s Ciara Day (July 28) with model new music. The R&B-pop star has reunited along with her longtime collaborator Jazze Pha to supply her newest single “This Proper Right here” that includes rapper Latto.
The party-ready anthem channels the spirit of early Ciara bops like “Get Up” and her Subject Mob collaboration “So What.” “This Proper Right here” has a bounce that may mild up a dance flooring or maintain wheels turning on skate evening at Cascade.
“CiCi, Jazze, fly over Atlanta, we ’bout to show it up / South Facet, East Facet down within the cater, I gotta burn it up,” Ciara sings. Latto brings her large vitality to the third verse, rapping: “A b—h from the South love a mouth stuffed with gold / No Chanel, I’m with CC / Throw it again on ’em like Freaknik / Do you like me like Kiki? / May let him hit like my BBs.”
Talking on her new single, Ciara shares, “‘This Proper Right here,’ is the kind of collaboration I all the time dreamt of! Being along with my hometown associates on this report means a lot to me! Additionally, figuring out the superb historical past that Jazze Pha and I’ve had collectively makes this second further particular. I need to thank Latto for bringing her infectious ATL woman vitality to this report!”
She continues, “‘This Proper Right here’ is one among my favourite tracks on the album and I’m so excited that my followers will get to listen to this report as immediately is Ciara Day in Atlanta and we’re getting near kicking off the month of my album launch!”
“This Proper Right here” follows Ciara’s “Ecstasy (Remix)” with Normani and Teyana Taylor. The unique model of the intoxicating monitor, a high 5 hit on Billboard’s R&B Digital Tune Gross sales chart, launched the marketing campaign for Ciara’s eighth album, CiCi, which releases Aug. 22 through her label Magnificence Marks Leisure.
Relating to “Ecstasy,” Ciara shared, “On each album, having the final word sluggish R&B report is all the time a should for me! We name it baby-making music the place I’m from! I can’t watch for the world to see the video and expertise Ecstasy with me! The CiCi Method!”
CiCi follows Ciara’s 2019 album, Magnificence Marks, her first mission launched beneath Magnificence Marks Leisure. The album was preceded by her hit single “Degree Up,” now licensed 2x platinum by the RIAA for promoting over two million equal models within the U.S.
Since Magnificence Marks, Ciara launched a couple of standalone singles (“Bounce,” “Higher Thangs” with Summer season Walker and “Da Women“), earlier than dropping her CiCi EP in 2023. The mini mission included her award-winning hit “How We Roll” with Chris Brown.
The RIAA gold-certified monitor may even seem on Ciara’s forthcoming album, together with the opposite tracks from the EP. Talking on the EP, Ciara solely instructed Rated R&B, “I needed to curate and set the tone of my subsequent music chapter with this EP. This mission is the beginning of actually thrilling issues to return.”
Circling again to “This Proper Right here,” it marks Ciara and Jazze Pha’s first time collaborating in practically 20 years. Ciara, who was found by Pha, labored carefully with him on her groundbreaking debut album, Goodies (2004), and its immortal follow-up, The Evolution (2006).
On the eve of the inaugural Ciara Day (July 27, 2024), Jazze Pha joined Ciara onstage at her Out Of This World Tour cease in Atlanta to assist current new RIAA plaques from Goodies.
For the second annual Ciara Day, CiCi is again in Atlanta to open town’s second Why Not You Middle, created in partnership with the Boys & Women Membership and co-founded along with her husband and NFL participant, Russell Wilson. The Middle is a part of the facility couple’s Why Not You Basis, which focuses on training and empowerment.
Stream Ciara’s new track “This Proper Right here” that includes Latto beneath.