We’re two days away from the beginning of Coachella, the big music pageant by which all different gigantic music festivals are judged. The lineup poster got here out again in November, and we already took a deep journey into the font sizes contained therein. Coachella’s organizers lately unveiled the set occasions and made some last-minute lineup tweaks, including Ed Sheeran and Weezer to the festivities. Till the weekend begins, then, the one factor actually price discussing is the billboard scenario.
I’m not speaking in regards to the Billboard scenario. That’s one thing else. See, the drive to Coachella takes a very long time. If you happen to’re leaving LA for the pageant, you’re looking at a number of hours on a desert highway. When a pageant has eleventy billion artists on its lineup, the freeway to Coachella presents a number of last-second alternatives for artists to imprint themselves on concertgoers’ minds. Numerous these individuals are going to be caught in visitors for some time. The one time I went, I needed to pee so unhealthy whereas driving, and it was mainly unattainable to discover a place to tug off that had a public restroom. It was a fucking catastrophe, and that’s all I’ll say about that. If you happen to’re an enormous document label, you would possibly as properly give these excited-but-miserable pageant patrons one final alternative to have a look at your artist’s identify or face or each.
Stereogum’s fearless chief Scott Lapatine has found pictures of billboards for 15 totally different artists on that highway to Coachella. (The Okay-pop boy band Enhyphen apparently has a billboard, too. However every time I attempt to Google it, all I can discover is a Korean Billboard cowl story in regards to the group.) A few of these billboards are higher than others. Right here is the official, inarguable rating from me, an individual who is aware of completely nothing about promoting or graphic design.
15. Publish Malone
This appears silly. He appears silly.
14. Yeat
Should’ve missed that period. This implies nothing, besides to people who find themselves already immersed in Yeat’s iconography, and I assume that every one of them are taking part in Minecraft and chugging Prime whereas driving anyway.
New Yeat billboards noticed forward of Coachella 👀
“END OF AN ERA ” pic.twitter.com/IUvXjNxoDL
— Kurrco (@Kurrco) April 7, 2025
13. Clairo
The principle font is good, although the mixture of fonts is somewhat jarring and the capitalization is approach too inconsistent. The colour’s not unhealthy. However on the off-chance that somebody has halfway-decent visitors on that highway, they are going to be shifting approach too quick to learn the phrase “Clairo,” which is meant to be the purpose of this factor.
12. 2hollis
That is very visually putting, however I don’t know what it means. Does 2hollis have a cult large enough that this phrase will really activate some feeling in anybody? I genuinely don’t know. For most individuals, the phrase “2-star” connotes one thing unhealthy, or at the least mediocre. Go for 2 and a half, at the least!
coachella billboards for 2hollis have been noticed !! pic.twitter.com/YlpD0EEGpI
— every day 2hollis (@daily2hollis) April 8, 2025
11. Jennie
I’ve not, in truth, ever met Jennie. Is that this phrase a reference to one thing? If I used to be accountable for Jennie’s billboard, it might’ve mentioned one thing like “not the one who was on The White Lotus.”
Billboard noticed for JENNIE’s Coachella efficiency pic.twitter.com/wjqEn1rs86
— JENNIE Charts (@jenniescharts) April 3, 2025
10. Judeline
The gross sales pitch is robust. I’d very very like a ticket to Spain, which is dwelling to a pageant that has a lineup I like way more than the Coachella one. If you happen to’re telling me I don’t want a ticket, that’s excellent news. It’s a sensible concept to promote one of many pageant’s lesser-known artists, since there are such a lot of rattling individuals taking part in Coachella and I’ve by no means even heard of a lot of them, together with this one. However the design is simply too cluttered, and I’m going to be upset if I present up and Judeline isn’t 4 ladies who look precisely the identical, presumably using bulls.
9. Woman Gaga
Gaga has one thing like 4 totally different Coachella billboards, none of which really say her identify. That’s tremendous. She’s the headliner. She doesn’t want it. The aim right here is to get Little Monsters all fired up after they’re on the highway, and this could do the trick simply tremendous.
8. Ava Max
The reverse-psychology strategy! That’s enjoyable! Additionally, Ava Max isn’t really on the Coachella lineup, so this might be a surprise-performance teaser. The one drawback is that it’s somewhat too simple to comply with the billboard’s instructions. Some individuals on the Ava Max subreddit have been questioning if this billboard is an April Idiot’s joke, nevertheless it appears fairly actual to me. Nevertheless it’s fairly simple to publish pretend billboards on social media, so who is aware of?
A billboard telling individuals to not take heed to Ava Max seems outdoors Coachella.
byu/Capital_Tourist_2026 inCoachella
7. Laufey
Right here’s one other artist who isn’t on the lineup however who would possibly pop up as a shock. The billboard itself would possibly simply drift previous a driver, because it appears prefer it’s an advert for some generic antidepressant. Nevertheless it does contact on an necessary topic: I don’t know the best way to pronounce this particular person’s identify. Loaf-ee? Loof-y? Lowf-y? I gained’t be visiting this web site, however I’m glad somebody is engaged on that subject.
Billboard noticed for Laufey’s Coachella efficiency. pic.twitter.com/97l1QQhWlK
— Pop Crave (@PopCrave) April 2, 2025
6. Djo
The design is clear and attention-grabbing. The message is unhelpful. I’ll proceed to pronounce it as “Steve from Stranger Issues.”
5. The Marías
There’s no identify on the poster, and I don’t understand how many individuals will acknowledge the Marías on photograph alone. They certain look cool, although. Getting a complete band to look cool in a promo pic is a misplaced artwork.
4. Ravyn Lenae
I like this. You don’t must do a number of work to determine who it’s promoting. The font appears good. The one drawback is that no one has a clearer image of it.
Does anybody have a clearer image of the Ravyn Lenae billboard?
byu/plantbasedcrackhead inCoachella
Ravyn Lenae was too good, placing everybody else’s billboards within the publish alongside her personal. Simply take an image of your billboard and put it up there! It’s tremendous!
i spy https://t.co/7CYsiGVqVx
— ravyn lenae (@ravynlenae) April 5, 2025
3. Jessie Murph
She’s just about the one nation singer who’s doing Coachella however not Stagecoach, except Publish Malone counts. Right here, she makes that work for her by messing round with traditional nation iconography and in addition wanting like a femme fatale in against the law epic. I like all these issues.
2. Tyla
It really works on a number of ranges. It’s a parody of the previous “Bought Milk?” adverts. Tyla’s large hit known as “Water.” That you must drink a number of water in the event you’re at a music pageant within the desert. Additionally, rattling. I’ve been complaining when the artists’ names don’t seem, or after they’re not large enough, however Tyla is fairly unmistakable from the picture alone.
Billboard for Tyla’s upcoming Coachella efficiency. pic.twitter.com/dhiZfT9f1G
— Pop Crave (@PopCrave) April 5, 2025
1. Charli XCX
She crossed out the phrase! What does it imply? Are we about to have an Unbrat Summer season?
Additionally, that is fairly humorous.
the employees midway by placing up the fka twigs coachella billboard pic.twitter.com/Na9XS5yoxI
— martin!! ∞ (@fkaorbits) April 5, 2025