A superb dwell present will be the engine that actually drives your music profession. Let’s ensure that individuals are there to see it!
You place your coronary heart into your efficiency, however enjoying to 5 individuals and a bartender will be soul-crushing. The issue isn’t your expertise or a perceived lack of skill, it’s the promotion.
Listed here are 7 action-oriented methods that will help you fill the room, whether or not you’re enjoying an area gig or heading out on tour.
1. Announce the Present Like It’s an Occasion and Not a Gig
You should pique their curiosity and make them really feel like one thing distinctive or particular will occur.Don’t simply put up a flyer and say, “Come out if you happen to’re free.”
As an alternative:
- Make it really feel like a celebration or milestone
- Use phrases like “One evening solely,” “This Friday goes to be wild,” or “You have to see what we’re bringing this time”
Takeaway: Folks present up once they really feel like they’ll miss out in the event that they don’t.
2. Textual content Your Superfans Personally
DMs are good. Texts are higher.
“Hey! Enjoying [venue] on Friday [date] would like to see you there! Need me to place you on the listing?”
Even when they will’t make it, the non-public contact builds loyalty. You may also embody a fast teaser about WHY they need to come out for this specific present.
10 private invitations > 100 flyer reposts.
3. Collaborate With One other Act (Or Two)
Extra bands = extra attain. Even higher: choose acts from totally different scenes (like the subsequent main metropolis) to cross-pollinate your audiences. If coordinated correctly and ALL the artists and bands promote the present, it may be an enormous win for everybody!
Bonus:
- Create a joint flyer that options everybody (not simply the headliner)
- Movie a fast “See you Friday!” video collectively
- Encourage every act to advertise prefer it’s their very own present (as a result of it’s)
- Within the final set, carry out a collaborative track with all of the acts from the evening
4. Use Countdown Posts the Week Earlier than
Don’t simply announce it as soon as, remind individuals usually! The gravity on followers to remain dwelling and simply watch Netflix is robust. Use highlights from previous reveals to advertise the upcoming present. It faucets into the concept that leaving the home won’t solely be value it, it is going to be an expertise!
Publish one thing like:
- “7 days out” – rehearsal clip
- “5 days out” – throwback to an emotional present second
- “3 days to go” – throwback to a wild present second
- “Tomorrow evening!” – stage shot or new merch teaser
Takeaway: Repetition + momentum = attendance.
5. Make Your Poster Shareable
It’s good to give your followers (and normally the venue) the supplies that make it simple for them to share and do promotion for you. Static JPEGs of a cluttered flyer received’t minimize it.
As an alternative:
- Make sq./vertical variations for IG Tales & Reels
- Embody your face or band pic, not simply textual content
- Add a hyperlink QR code or easy link-in-bio information
- Use Canva or PosterMyWall to make it look 🔥
Takeaway: Good design = extra shares.
Sure, individuals nonetheless test them on a weekly foundation. Particularly locals in search of issues to do. This received’t be the silver bullet that brings the followers out in droves, however it’s a part of the fundamentals that make it simpler for individuals to recollect your present once they see it on all of the occasion calendars.
Strive:
- Fb Occasions (and native FB teams)
- Reddit metropolis subreddits
- Native alt-weekly or newspaper occasion listings
- Eventbrite, Bandsintown, DoStuff, Indie on the Transfer
Takeaway: It’s free visibility you’re most likely ignoring.
7. Supply a “Convey a Pal” Bonus
Nobody desires to go to a present alone, so flip your followers into your private live performance promoters.
Instance:
“Convey a good friend to the present and get a free sticker / pin / shoutout / entry to win a hoodie.”
It provides individuals a purpose to not come alone, which can improve turnout and fan engagement.
Takeaway: Incentivize the habits you need.
Don’t simply play the native scene, use it as a launch pad!
Your subsequent present doesn’t must be empty, however if you happen to’re simply counting on the membership or venue to fill the room, chances are high, you’re setting your self up for a foul evening. You simply must put it on the market with the identical vitality and pleasure you set into your music. As a result of if you happen to don’t imagine it’s value displaying up for, why would anybody else?
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