Florence + The Machine piqued our curiosity Tuesday with information of a seemingly witchy new album referred to as Everyone Scream set for launch on Halloween. Right now Florence Welch has intensified that anticipation by revealing the music video for “Everyone Scream,” the brand new album’s opener and title monitor, together with some information concerning the new LP.
Welch labored on Everyone Scream with what’s billed as “a close-knit circle of collaborators” together with IDLES’ Mark Bowen (who seems within the video for “Everyone Scream”), Aaron Dessner, and Mitski. It’s an exploration of “religious mysticism, witchcraft, and folks horror,” topics that come bracingly into the highlight in Autumn de Wilde’s “Everyone Scream” video. The track is a grand, gothic, synth-powered anthem with the form of refrain a complete enviornment might simply decide up on: “Everyone dance! Everyone sing! Everyone transfer! Everyone scream!” Within the visuals, Welch and her witch squad traipse throughout an previous rural city, sending folks into possessed contortions as they strut their stuff.
I’m curious to know what Swifties who found Florence + The Machine by way of “Florida!!!” take into consideration this. Watch beneath.
Everyone Scream is out 10/31 by way of Polydor/Republic.