HYBE has made an aggressive push into the Japanese market over the previous few years, each debuting their very own J-pop teams and deploying their Korean acts with authentic materials. The newest to hitch this push is LE SSERAFIM, who beforehand launched Japanese-language variations of their Korean hits. Completely different marks their first authentic J-pop observe and provides a shot of summertime power.
Greater than virtually something they’ve launched since 2023, Completely different jogs my memory of LE SSERAFIM’s debut period. A lot of these songs had a free, funky power that match the group nicely. I like their vocals towards this mild dance backdrop. There’s an airiness that’s fairly trendy, however the energetic instrumental retains it from turning into uninteresting. The manufacturing’s mix of rhythm guitar, brassy synth and insistent, bounding percussion makes for an thrilling brew. I solely want the track pushed these components additional. HYBE is likely one of the largest forces in music for the time being. They don’t have any motive to play issues protected.
This extends to Completely different‘s truncated operating time. In one other actuality, we’d get pleasure from not less than a minute extra unfold all through the observe, giving Completely different the prospect to truly unfold its wings. Because it stands, this feels extra like a teaser than a track. I want trendy producers understood the worth of a bridge and ultimate refrain. There’s completely no justification for Completely different to be this quick past the selection to maximise its streaming potential. I do know the music trade is a enterprise, however that is so clearly a choice that places cash over followers. It’s actually insulting at this level and prevents me from boosting this in any other case effective track to the next ranking.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B