P NATION has launched a press release on the current controversy surrounding the advertising and marketing of its upcoming woman group Child DONT Cry.
Earlier this week, P NATION got here beneath hearth for a now-deleted music video teaser for its new woman group Child DONT Cry’s upcoming debut observe “F Lady.” Within the teaser, one of many group’s members positioned an merchandise that many famous resembled a condom wrapper on a comfort retailer counter earlier than opening it and consuming a sweet that had apparently been hidden inside.
As three out of the group’s 4 members are minors, the company drew criticism for the seemingly suggestive nature of the teaser, together with the potential implications of the music’s title “F Lady” and the group’s cherry brand.
On June 22, P NATION responded to the controversy by releasing the next assertion in English:
That is P NATION.
We want to prolong our honest gratitude to all who’ve expressed curiosity in and assist for Child DONT Cry as they method their official debut.
We’re conscious that the teaser video for the debut title observe “F Lady” have raised considerations amongst sure members of the general public and fan group. We deeply remorse any discomfort or concern this may occasionally have triggered, and we provide our heartfelt apologies to these affected.
“F Lady” incorporates the message of embracing one’s genuine self and shifting past externally imposed requirements, akin to A-F letter grades or labels. The opening scene of “F Lady” teaser 1 was meant to convey a playful and rebellious tone via imagery akin to chewing gum and holding a lollipop. We specific with the utmost readability that there was by no means any intent to sexualize this scene. Moreover, we affirm that the complete music video incorporates no provocative or sexualized content material of any type.
However, to be able to keep away from additional misunderstanding or concern, and with full respect for the suggestions acquired from our viewers, we now have made the choice to take away the scene in query from the “F Lady” music video, reflecting our dedication to safeguarding the members of Child DONT Cry and to embracing the voice of the fan group.
We’d additionally like to deal with using the cherry as an emblem for Child DONT Cry. The cherry was chosen to embody vibrancy, boldness, and youthful power—qualities that replicate the group’s identification. As it’s broadly embraced as a constructive and vigorous image throughout international manufacturers and inventive content material, we approached its use with the identical intention. At no level did we take into account or reference any interpretations past this constructive spirit.
Child DONT Cry is deeply treasured by all these concerned in its creation. To us, this group represents a very valued and cherished endeavor. Every member is deserving of honest assist, care, and encouragement. We earnestly hope that their dedication and efforts shall be met with understanding and appreciation from audiences. We stay firmly dedicated to supporting their journey in a fashion that displays the respect, sincerity, and constructive spirit with which this venture was dropped at life.
Thanks.