“Joyride” is a magnetic single from Vancouver-based artist Chè Aimee Dorval, who seamlessly builds from dreamy pop introspection into an anthemic “I gained’t fall for the joyride,” ardency. Journey-hop, art-pop, and digital components enjoyably intertwine, leading to an atmospheric delight that’s additional bolstered by a visually savvy music video — that includes dancer Joi Of Dance and videographer Kevin B. Smith.
“‘Joyride’ is about reclaiming your energy, embracing who you might be, and honouring your wants with out compromise,” Chè explains. Referring to Joi’s breathtaking dancing, Chè continues: “When it got here time to plan the ‘Joyride’ video, it was clear that her efficiency was meant to carry the tune’s story to life.” The video’s pink hues and desert setting present a contemplative backdrop to Joi’s actions — superbly versatile and capricious, like an suave distinction to the “straight line,” lyrical references all through; it’s a beautiful distinction between the free-flowing emanations after breaking free from a poisonous relationship, and the managed path of a “straight line,” inside a managed relationship.
Charming vocals emit an impassioned attraction all through, depicting the emotional finish of a poisonous relationship, and with a powerful emphasis on reclaiming independence and refusing to be manipulated or pulled again into previous ache. “If we keep this fashion we’ll crumble,” the vocals admit at one level, assured within the relationship’s unraveling nature. A catharsis arrives thereafter: “You watched me break for the final time / Now you’ll by no means discover me.” Each in its audible and visible types, “Joyride” is a satisfying success from Chè Aimee Dorval.
—
This and different tracks featured this month may be streamed on the updating Obscure Sound’s ‘Rising Singles’ Spotify playlist.
We found this launch by way of MusoSoup.