Legendary musical icon Pharrell Williams has simply launched his new model Virginia, which can also be a artistic alias and neighborhood platform.
Virginia is a vacation spot the place music, vogue, design, and neighborhood converge. It’s each a pseudonym and a playground for experimentation, storytelling, and direct connection.
An out of doors marketing campaign has additionally launched throughout Pharrell’s house state of Virginia, that includes aerial banners, large-format billboards, and wheatpasting throughout town, teasing what’s to come back. Virginia will broaden to supply reside occasions, limited-edition product drops, new music, and early entry to collaborations. Pharrell provides:
“Virginia is the place I’m from, nevertheless it’s additionally who I’m creatively. It’s my area to dream, and a technique to join with people who find themselves dreaming too”.
To coincide with the launch, Virginia is releasing its first full vary of limited-edition merchandise—from surfboards, swimwear, and seashore gear to attire, equipment, and residential gadgets—every emblazoned with the daring Virginia mark. Choose items will debut on Blackyachtrock.com, the official house of Virginia.
Constructed for tremendous followers of Pharrell and the Virginia sound, entry to the location contains karaoke—unlocking music, merchandise, and the world of Virginia by means of voice. The location launches with a full takeover by Virginia Seaside-based artist Sam Clayman.