Longtime readers know that Pitchfork has all the time been about following your favourite writers, hoping their byline will present up when the evaluations part updates a couple of minutes after midnight. It is because music criticism is all about style and POV, inherently private, subjective issues. With our new slate of columns, we’re empowering three of probably the most important music critics of this period, giving them free rein to jot down about what pursuits them and increasing the breadth of what we cowl. As these columns develop and get bizarre, my hope is that they are going to begin to really feel like little worlds within the broader Pitchfork ecosystem.
I used to be made conscious of the ability of music criticism by studying Meaghan Garvey’s writing throughout the web within the 2010s, so it’s an honor to characteristic her in such a distinguished manner and have her commenting on music and tradition proper now. Kieran Press-Reynolds and Alphonse Pierre have change into must-read voices inside their respective lanes of web music and hip-hop within the final half-decade. If you happen to care in any respect about the place music and music journalism are heading, you must faucet in with all three.
Each Wednesday, we’ll publish Rabbit Holed, Kieran Press-Reynolds’ weekly deep dive into songs and scenes on the intersection of music and digital tradition, separating shitpost genius from shitpassé lameness. “As somebody who grew up ingesting all types of vile and fantastic memes, a column analyzing web ephemera and music appears like I’m coming full circle,” Kieran says. “I’m excited to cease suffocating my Notes app and begin crafting these nuggets of concepts into fully-fledged stories.”
Thursdays might be for Actuality Blues, whereby Meaghan Garvey wades into the mysteries of our uncanny world, making an attempt to catch a vibe. From Meaghan: “Doesn’t it really feel these days like actuality is melting throughout us? Anyway, you need to by no means let a superb disaster go to waste. Time to search out out what’s actual or die making an attempt.”
Lastly, on Fridays, we’ll run Alphonse Pierre’s Off the Dome column, which covers songs, mixtapes, albums, scenes, snippets, motion pictures, Meek Mill tweets, vogue developments—and the rest that catches his consideration. “At the very least it’s not a podcast,” he says.