The prolific pop prodigy, RoBB!EMAC, could have solely made his official debut in 2023 with the drop of his LP, The Anecdotes of Mr. Songsmith, however he’s already delivered his fifth album, Howling on the Moon, proving that there’s no finish to the circulate of his creativity or his capability to seek out contemporary alt-pop intersections to discover.
The standout single from his expansive 16-track anthology of pop-hooked vulnerability, ‘!! Stand’ kicks into rhythm by a melodic piano-driven prelude adopted by a mash of pseudo-trap, Y2K nostalgia and the twang of alt-country pop; a synthesis which orchestrates a dreamy sense of reverie to float inside as you lock into the vocal cadence which sinks into synergy with the stable backbeats.
If anybody can convey again the pattern of placing lighters within the air as a substitute of iPhone cameras, it’s RoBB!EMAC, along with his sound that leans into nostalgia whereas illuminating the trail to the pop pantheon which is prepared and ready for his arrival.
RoBB!EMAC, the New Jersey-Hailing, Dallas-based innovator, is way out of your common genre-fusionist; he’s mastered the artwork of making certain each aesthetic at his disposal lends itself to the temper and that means of his sound. In ‘!! Stand’, the singer-songwriter strips again all sense of pretence to outpour a vignette that assures the listener that, as all of us make our means by the disillusionments of life, we’re all a piece in progress, no matter how good our facades seem like.
Stream RoBB!EMAC’s Howling on the Moon LP on all main platforms, together with Spotify.
Evaluation by Amelia Vandergast