Soulection Founder Joe Kay Drops Debut EP ‘If Not Now, Then When?’

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Joe Kay, DJ and founding father of Soulection, has unveiled his debut EP, If Not Now, Then When? 

The six-track set options an eclectic mixture of collaborations with rising voices in R&B, together with Amaria, Arin Ray, Dylan Sinclair, Isaiah Falls, Karri, and Sinéad Harnett.

Falls seems on the D’Mile-produced lead single, “Sluggish It Down” with Cruza, and the penultimate observe “Moonlight,” alongside Merges. 

Soulection Data/COLTURE

If Not Now, Then When? represents my first-ever music undertaking, a deeply private and collaborative physique of labor,” says Kay. “Over 14 years of curating and shining a light-weight on others have led me to this second, the place I’ve introduced collectively unimaginable artists and producers who align with my imaginative and prescient.”

Among the many undertaking’s highlights is the opening observe, “Hesitation,” with Karri. Right here, Karri professes his emotions to a love curiosity over a velvety easy manufacturing. “No hesitation / I be so affected person / For you, I don’t thoughts ready,” he croons. 

Talking on the observe, Karri notes, ”Hesitation’ is a tune from a man’s perspective about not understanding if a woman feels the identical means. I used to be going by means of that on the time, so Budgie, Malik, and I wrote it, and it turned out wonderful.”

As indicated above, Kay launched “Sluggish It Down” on Feb. 28 because the EP’s first single. “‘Sluggish It Down’ marks the beginning of a brand new chapter for me — an evolution past DJing into absolutely moving into my very own sound as a real tastemaker and artist,” Kay mentioned.

He added, “With D’Mile, Isaiah Falls, and Cruza, the observe blends traditional R&B with a contemporary but timeless feeling, embodying Soulection’s signature sound. This single is just the start of what’s coming subsequent.”

A photo of Joe Kay
Joe Kay. (Picture Credit score: Nate Guenther)

Kay will assist his new undertaking on his If Not Now, Then When? Tour, which kicks off April 25 in Charlotte.

The 11-city outing will make stops in Philadelphia, Detroit, Orlando, Las Vegas and extra earlier than concluding June 14 in Sacramento. 

Stream Joe Kay’s EP If Not Now, Then When? and see his 2025 tour dates under.

Joe Kay’s If Not Now, Then When Tour Dates

Apr 25 – Charlotte, NC @ Underground

Apr 26 – Philadelphia, PA @ TLA

Might 2 – Phoenix, AZ @ Walter The place? Home

Might 9 – Detroit, MI @ Magic Stick

Might 10 – Minneapolis, MN @ Varsity Theater

Might 17 – San Diego, CA @ Seashore Home at Belmont Park

Might 23 – Orlando, FL @ Celine

Might 24 – Tampa, FL @ The Orpheum

Might 25 – Austin, TX @ Concourse

Jun 6 – Las Vegas, NV @ Substance

Jun 14 – Sacramento @ Ace of Spades

Get tickets at joekay.com

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