Taylor Swift’s The Life Of A Showgirl is doing numbers. Upon its arrival final Friday, the pop star’s twelfth correct studio album rapidly broke the one-day vinyl gross sales document, and broke the document beforehand held by Adele’s 25 for largest listening week. These numbers, nevertheless, included streaming. Now, The Life Of A Showgirl holds the document for essentially the most single-week bodily and digital gross sales within the fashionable period, Billboard stories. A number of that could be to do with the 34 variants Swift is promoting.
Vinyl variants are nothing new — pre-internet period, plenty of artists offered distinctive releases in several nations, although these weren’t essentially offered with collectability in thoughts. The Life Of A Showgirl, nevertheless, has been made out there in 27 bodily iterations (18 CDs, eight vinyl LPs, and one cassette) and 7 obtain variants (not counting clear and express editions for large digital retail) to this point. Of these digital variants, there have been 4 new iTunes Retailer-exclusive editions of the album that offered for $4.99 every, one per day, every for 24-hours solely. All have the identical tracklist because the 4 limited-edition CDs that Swift launched in her webstore over the weekend, which every had the album’s 12 songs, plus two distinctive bonus tracks (acoustic/different variations of songs on the album). The iTunes variations additionally add two distinctive voice memos to every album.
Yesterday, Swift’s webstore launched a limited-edition digital obtain model of Showgirl dubbed The Lifetime of a Showgirl (So Punk On The Web Model), with the album’s 12 songs and 6 beforehand launched voice memos, plus one new voice memo. That one’s not out there anymore, although, so sorry to the punks who missed out.
HITS stories that The Life Of A Showgirl has now accrued over 4 million copies in gross sales, together with streaming.
Taylor Swift publicizes ‘The Lifetime of a Showgirl (Deluxe So Punk On The Web Model).’ pic.twitter.com/TzyuFvvx7l
— Pop Crave (@PopCrave) October 9, 2025