A brand new examine simply launched by the Canada Dwell Music Affiliation presents arduous numbers that doc the financial affect of the music trade on the Canadian economic system. That features an over all $10.92 billion CAD contribution to the nation’s GDP, and the creation of greater than 100K jobs.
Erin Benjamin, President and CEO of the Canadian Dwell Music Affiliation, launched the report titled Right here and Now: understanding the financial energy and potential of Canada’s dwell music trade at Allied Music Centre Theatre on January 30. The report, ready along with Nordicity, a outstanding strategic evaluation agency, presents an financial affect examine of Canada’s dwell music sector
“The unbelievable small, medium, and enormous venues, golf equipment, live performance halls, festivals, arenas, and different dwell music areas that join artists with their followers type an enormous, advanced, indoor and out of doors ecosystem. That is the system that facilitates dwell music–and its large provide chain throughout Canada, be it a nationwide area tour, or a one-off native present in a 120-cap impartial venue…and all the pieces in-between.” stated Erin Benjamin, President & CEO of the CLMA in a press release.
“Understanding and harnessing this technique creates a major and scalable aggressive benefit for Canadians and for all ranges of presidency and is important for our artists in order that they will proceed to share the music we love and want. And why wouldn’t we? This examine is a benchmark, the numbers in it have been achieved largely within the absence of any devoted fiscal coverage frameworks aimed toward incentivizing development. $10.92B in mixed affect from dwell music and tourism spending… with out attempting.”
A Look At The Numbers
Among the many 100,000+ jobs that dwell music helps in Canada aren’t solely performers and artists, however stage technicians, promoters, venue workers and lots of others that spill off from associated companies. These exhibits entice a whole lot of hundreds of vacationers. Let’s not overlook linked industries like resorts and eating places, amongst others.
- In 2023, (aka earlier than the Taylor Swift impact), Canadian dwell music festivals and dwell exhibits at Canadian venues introduced in a complete of 19.69 million guests.
Mixed totals of dwell music firm operations and associated tourism spending:
- $10.92 billion contribution to GDP
- $9.9 billion in customer spending
- 101,604 jobs created
- $3.73 billion in tax revenues
- $5.84 billion in labour revenue
Taking a look at dwell music operations alone:
- $2 billion contribution to GDP
- 27,490 jobs created
- $513.5 million in taxes
- $1.17 billion in labour revenue
“The findings in Right here and Now make it clear that defending and rising Canada’s dwell music infrastructure instantly ends in extra jobs, main financial affect for cities and cities, and extra efficiency alternatives for Canadian artists. It means extra followers selecting Canada when deciding the place to spend their (billions of, because it seems) music tourism {dollars}. It means bought out resorts, totally booked flights, bustling outlets, and eating places. It means togetherness and social cohesion. It means higher psychological well being. It means thriving downtowns. It means attracting and retaining different industries and expertise to our cities. It means extra income for artists and musicians. It means extra music and reminiscences with household and buddies that change our lives,” stated Tarun Nayar, Co-Founder, 5X Competition; Co-Founder, Snakes x Ladders, artist, and board chair of the CLMA.
Last Ideas
As governments worldwide lower their monetary help for the humanities, it’s essential to counteract the false notion that tradition and the humanities are a drain on public funds — one thing that advantages solely the elite few.
The report’s findings clarify that dwell music as an trade has a major impact on each native and nationwide economies, and one which extends far past the realm of music per se.
- You may try the total report, or learn an government abstract, [HERE].
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Anya Wassenberg is a Toronto Metropolis Editor at Ludwig Van. She is an skilled freelance author, blogger and writing teacher.