Over the previous yr or so, Simply B have developed buzz that their rare launch schedule isn’t taking full benefit of. Once we final heard from them this spring, they dabbled in an digital hyperpop sound that match them surprisingly nicely and started to carve out a pleasant musical area of interest. A brand new mini album is on the horizon and judging from pre-release Going South the group intends to develop upon this newfound model.
Going South performs as a pure extension of Chest, although it’s not fairly as shocking or satisfying. True to hyperpop type, the music is extraordinarily quick. So far as I perceive it, one of many core tenets of this style is to boil pop music all the way down to its most root type. It’s maximalist however in a uncooked and unembellished approach. This usually ends in two minute tracks that sound extra like music sketches than totally fleshed out works — no less than to me. Going South has some good moments that would make for launching pads towards nice tracks however a lot of the music looks like unfulfilled potential.
Cascading synths collide with pumping percussion to craft a constantly upbeat vitality. Vocal results are used liberally, usually slurring the fellows’ voices into an otherworldly texture. The music feels as if it’s constructing towards an enormous second of payoff that by no means materializes. As a substitute, Going South lurches to an unceremonious finish. In a approach, this method carries a punk edge that’s thrilling for Ok-pop, however if you happen to evaluate it to the numerous, many hyperpop tracks already present within the world market there’s nothing significantly distinctive taking place right here. It’s a stable addition to Simply B’s up to date sound, however I believe there’s higher materials ready within the wings.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-