Through the years, I’ve been impressed with Simply B’s willingness to experiment with their sound. To me, evidently they’ve refashioned their underdog standing into a bonus and excuse to strive new issues. Final 12 months’s pop/punk anthem Daddy’s Lady was a profession excessive, and now they’ve switched issues up once more with the electro hyperpop of Chest.
I’m extra intrigued by this music than in love with it, which is commonly the case when the time period “hyperpop” will get thrown round. It’s refreshing to listen to new synth tones in Okay-pop, and the crisp arpeggio that opens the monitor is extremely efficient. On first pay attention, I hoped Chest would capitalize on this momentum and construct towards an thrilling peak. As a substitute, the monitor unveils itself in suits and begins, by no means totally surrendering to the digital rush at its core. As a listener, it is a disappointing, however I perceive why the producers could have opted for one thing idiosyncratic quite than a extra cliched EDM association.
Nonetheless, you already know me. I really like my pop songs to unfold like a narrative, constructing towards a climax that harnesses each ingredient to its fullest. In any other case, the music merely feels incomplete. And at beneath three minutes, Chest might have added additional time to flesh out its concepts. Nonetheless, I’m intrigued how this sound may affect the group’s work going ahead. I’d actually love to listen to extra of those tones and textures.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.5 |
Grade: B