It’s onerous to imagine it’s already been practically eight years since Beat Interactive’s A.C.E made their hotpants-wearing debut. As with each established idol group, there are juniors ready within the wings and the company’s long-gestating Newbeat is ready for his or her debut later this month. Earlier than that, they’ve pre-released JeLLo as a taster.
“Taster” is an apt description as a result of this music video runs a grand whole of 1 minute and forty one seconds. The total music is a little more beneficiant at two minutes forty 4 (I’ll embed each under), however the music is essentially one concept repeated again and again so the size doesn’t matter a lot. A sure model of Ok-pop boy teams are struggling to seek out methods to make this quirky retro hip-hop sound their very own, however songs like JeLLo find yourself mixing with related efforts by KickFlip, 8TURN, ARrC and so many others.
The manufacturing right here is attention-grabbing however I’m not offered on the hooks in any respect. I do know they’re purported to be silly, however there’s a superb line between enjoyable silly and cloying silly. This music leans towards the latter, and that’s all the way down to its formulaic method and overly shouty supply. I hope Newbeat have higher issues deliberate for his or her debut as a result of this isn’t doing a lot for me.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C