Debuting round this time final 12 months, rookie lady group Sweet Store has had a tough time making their mark on the business. With vaunted producer Courageous Brothers on the helm, they need to be releasing banger after banger. Sadly, their music to date has felt like “reheated nachos” — and never within the great way.
New single Tip Toe instantly references a basic Courageous Brothers hit — 2011’s Ma Boy. The tune goals for a equally carefree groove however lacks the indelible hooks to make this type work. As a substitute, Tip Toe is a nice diversion. It’s pleasurable sufficient whereas listening, however troublesome to recall as soon as you progress on to one thing else. I blame this on each an inert tempo and unremarkable melodies. The refrain, which needs to be a tune’s centerpiece, swirls aimlessly round. The ladies carry out it nicely sufficient however are unable to uncover moments of persona that may compensate for Tip Toe‘s flatness. For a brand new group with only some songs beneath their belt, Sweet Store actually have to be establishing a sound that makes them distinctive and important. Tip Toe is about as removed from that as you might think about.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-