A TV advert for the chocolate bar Twix has been banned by a UK advert watchdog amid claims it encourages harmful driving.
Set to the Molchat Doma music ‘Судно (Борис Рыжий)’/’Bedpan (Boris Ryzhy)’, the advert reveals a person driving down a freeway in a caramel-coloured automotive, who’s pursued by one other driver. To flee the chase, he rolls his automotive down a hill, crashing the wrong way up on an similar automotive, pushed by an similar driver.
The 2 vehicles drive away on high of one another, within the type of a Twix bar, with the caption “Two Is Extra Than One”. Immediately (June 11), the Promoting Requirements Authority (ASA) has dominated the advert should not be proven once more on tv, concurring with the 5 registered complaints made that it encourages unsafe driving.
BBC Information reported that Twix’s house owners, Mars-Wrigley, countered that the advert had a “cinematic presentation” and existed in a “world that was absurd, fantastical and faraway from actuality”. The one minute clip was taken down from Twix’s YouTube channel, however posted by a person on X (previously Twitter) following the ban.
That is the “banned” Twix advert…
The Promoting Requirements Authority advised Mars (the house owners of Twix) “to not condone or encourage irresponsible driving that was more likely to breach the authorized necessities of the Freeway Code of their advertisements.”
🤣🤣🤣 https://t.co/0VA7URRmqm pic.twitter.com/bbgXkhgLqd
— Sean McGinty (@seanmcginty) June 11, 2025
The ASA cited the “emphasis on pace”, “quick paced beat and music” and “seen skid marks” as causes the advert was banned, agreeing with the fantastical setting however ruling that the advert confirmed driving “that appeared more likely to breach the authorized necessities of the Freeway Code”.
Mars-Wrigley refuted the declare, saying the vehicles have been filmed driving at “lawful speeds”. Clearcast, a non-governmental organisation which pre-approves most British tv promoting, agreed with the corporate, denying the advert implies that “secure driving is boring”.
Two advertisements made headlines final 12 months attributable to being banned by the ASA: One for constructing society Nationwide starring Dominic West that was sanctioned for being “deceptive”; and a poster marketing campaign for Calvin Klein that includes FKA Twigs eliminated for being “more likely to trigger severe offence”. The artist denounced the choice, accusing the company of “double requirements”.