UNINTERRUPTED and The LeBron James Household Basis be a part of forces with Certainly to launch a nationwide marketing campaign championing skills-first hiring
The initiative is anchored by the premiere of “The Important Factor”, a four-part digital sequence that includes LeBron James in conversations with Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani
The marketing campaign kicks off with an official Certainly industrial spot narrated by broadcasting legend Ernie Johnson Jr. that explores how real-world abilities form career-defining moments, as advised via the lens of LeBron James
UNINTERRUPTED, the award-winning storytelling model based by LeBron James and Maverick Carter inside Fulwell Leisure, at this time introduced a brand new collaboration with world hiring platform Certainly, the world’s #1 job website, together with the LeBron James Household Basis (LJFF), to launch a nationwide marketing campaign championing skills-first hiring.
The initiative goals to supply instruments and sources that empower people to showcase their abilities no matter background or expertise.
Aligned with Certainly’s mission to assist individuals get jobs, this joint effort is a robust step towards advancing financial mobility, selling fairness, and increasing alternatives for profession professionals no matter their backgrounds.
The marketing campaign formally kicks off at this time with the debut of a nationwide industrial spot narrated by broadcasting legend Ernie Johnson Jr., providing a mirrored image on what occurs when expertise and laborious work go unseen.
Advised via the lens of LeBron James’ personal profession journey, the spot imagines a world the place, even after placing within the work, his abilities are by no means acknowledged, mirroring the truth confronted by thousands and thousands of job seekers at this time.
“Within the work my Basis does to help households with sources like schooling and job coaching, we’ve seen how individuals can thrive once they’re given a chance,” stated LeBron James. “I’m enthusiastic about this marketing campaign with UNINTERRUPTED and Certainly that may hopefully open extra doorways for individuals to have that likelihood to point out their abilities and expertise, which is extremely priceless.”
“We consider individuals needs to be employed for what they’ll do, not simply their credentials,” stated James Whitemore, CMO of Certainly. “By teaming up with UNINTERRUPTED and the LeBron James Household Basis, we’re utilizing the facility of storytelling to focus on how lived expertise and sensible abilities can result in actual profession alternatives — and giving individuals the sources to grab them.”
Following the industrial, UNINTERRUPTED and Certainly will debut “The Important Factor”, a brand new four-part restricted sequence led by LeBron James, premiering October 1 on UNINTERRUPTED’s YouTube channel.
Within the sequence, James sits down with cultural icons and innovators together with skateboarding legend Tony Hawk, multi-hyphenate entertainer Teyana Taylor, digital creator Marques Brownlee (MKBHD), and clothier Melody Ehsani, to discover how abilities honed via life expertise, laborious work, and creativity open doorways throughout industries.
Via candid, in-depth conversations and hands-on challenges, every episode challenges the normal over-reliance on faculty levels as the only real measure of profession readiness and potential.
Extra marketing campaign touchpoints embody: integrating Certainly’s job-matching expertise, profession instruments, and abilities coaching with LJFF’s schooling and workforce growth applications; launching an internet job seeker useful resource portal in partnership with Certainly’s Job Seeker Academy this October; and internet hosting an in-person Job Occasion at Home Three Thirty in Akron, Ohio, together with abilities coaching and profession growth workshops.