Wave Sports activities & Leisure companions with WNBA Star Cameron Brink to launch “Straight to Cam”, a brand new authentic digital collection premiering January 28
Every week, Brink and co-host, Sydel Curry-Lee, dive into popular culture, social media traits, sports activities, relationship, and every thing in between
Wave Sports activities & Leisure (Wave), the chief in sports activities storytelling for the subsequent era, immediately introduced the launch of “Straight to Cam” — a brand new Wave Authentic digital collection hosted by rising WNBA celebrity and Los Angeles Sparks ahead Cameron Brink alongside her co-host, Sydel Curry-Lee.
The weekly collection premieres on January 28, 2025, with new episodes dropping each Tuesday.
Cam’s on-court expertise and off-court fashion have already made her one in all LA’s brightest up-and-coming sports activities stars.
Now, as she heads into her second 12 months within the WNBA, Cam is able to step into the highlight in an entire new means.
Joined by Sydel Curry-Lee–Cam’s godsister and sister of NBA celebrity, Steph Curry–collectively they’ll provide a contemporary perspective contained in the world {of professional} sports activities and leisure.
No matter is out of bounds, as Brink and Curry-Lee dive into every thing from the most recent popular culture information and sports activities headlines to relationship, self-care, and every thing in between.
That includes particular in-studio visitors, “Straight to Cam” guarantees to showcase candid, unscripted conversations that convey their personalities entrance and middle, immediately and straight to the digital camera.
“Wave’s repute as a frontrunner in athlete-driven storytelling makes them the proper companion to share my journey and convey followers nearer to my world on and off the court docket,” stated Cameron Brink. “With ‘Straight to Cam,’ we’re not simply speaking about sports activities—we’re creating an area to have fun the tradition, group, and candid moments that make life within the W so distinctive. I can’t wait for everybody to return alongside for the trip.”
“Cameron and Sydel have a novel capability to attach with folks and let their genuine selves shine,” stated Mack Sovereign, Chief Content material Officer at Wave Sports activities & Leisure. “Their chemistry and shared historical past will stand out in a crowded house, and we’re excited so as to add this dynamic duo to our rising slate of hit collection.”
“Straight to Cam with Cameron Brink and Sydel Curry-Lee” is the latest authentic collection from Wave Sports activities & Leisure, the inventive powerhouse behind standout digital collection together with “Not Gonna Lie with Kylie Kelce”, “New Heights with Jason and Travis Kelce”, “Podcast P with Paul George”, “7PM in Brooklyn” with Carmelo Anthony, “The Proper Time with Bomani Jones”, and “Fitz & Whit” hosted by NFL legends, Ryan Fitzpatrick and Andrew Whitworth.
As a frontrunner in athlete-driven storytelling, Wave has pioneered revolutionary methods for popular culture figures, present sports activities stars, and previous legends to increase their manufacturers and join with mainstream audiences by way of authentic programming that resonates with next-gen viewers.
During the last 12 months, Wave Originals has garnered over 3.6B impressions – making the community some of the sought-after companions in sports activities leisure.
The launch of “Straight to Cam” has garnered vital trade consideration and Wave has secured two unique launch companions for the collection.
PrizePicks, the #1 Day by day Fantasy Sports activities App, and insurance coverage powerhouse Allstate have signed on as official companions for the present’s debut.
Starting January 28, followers can watch and take heed to new episodes of “Straight to Cam” each Tuesday on YouTube, Spotify, Apple Podcasts, and all main platforms.
Subscribe on YouTube and keep up to date on Twitter, Instagram, and TikTok @straight2cam.